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About 76% of what people search in the world, they search locally. About 8.5 billion people search on Google every day with 46% of those searches coming from local sources alone. Moreover, about 29% of Google's work is local search and research.

About 2.9 billion monthly searches are performed on Facebook, with nearly 80% of results coming from local posts. 20% of Google searches are done by voice, the majority of which are regional or local. From this, you understand how important it is to get popularity locally for any small business or service or anything. This is very simple but its work is very extensive and essential and it will help your desperation business to grow by 30% or more.

Assalamu Alykum Orahmatullah!

Hope you all are well. I am Mozammel Haque Chowdhury. A Google Certified Digital Marketing & Local SEO Expert.

Today we will discuss Local SEO-

What is Local SEO and how does it work?

Why Local SEO is important to you? And

How Local SEO increases your business, service, or product by 30-70%.

First, we know what is Local SEO. 

Local SEO (Search Engine Optimization) is the practice of optimizing a website to rank higher in search results for location-based queries. The goal of local SEO is to increase the visibility and relevance of a business for people searching for products or services in the local area. Local SEO is particularly important for businesses that rely on customers in a specific geographic location, such as restaurants, shops, and service providers. By optimizing their websites and online presence for local search, these businesses can reach potential customers who are actively searching for the products or services they offer.

Local SEO involves a variety of tactics and strategies, including creating and claiming Google My Business listings, optimizing website content for local keywords, building local citations and backlinks, and encouraging customer reviews. By combining these elements, businesses can improve their online visibility, attract more local customers, and grow their businesses.

Local SEO or Local Search Engine Optimization is an optimized method to increase traffic, leads, and brand awareness from local search based on information or data obtained from local search.

Simply put, when you search for something on Google, Yahoo, Facebook, or Being, the list of companies that are at the top of popularity or provide the highest quality services in your area will be displayed before your eyes. It can be a Facebook page, or group or any website, or Google Business Profile. Local SEO refers to the practice of optimizing a website or Facebook Page or Facebook Group so that it ranks at the top of search engine results for a specific geographic area. It helps Local Business to attract customers within their physical location

How does Local SEO work?

Local SEO works within a website, Facebook Page, or Facebook Group based on several key elements, such as:

1. By listing accurate business information in directories like Google My Business.

2. By using relevant keywords on the website, Facebook, Twitter content, and meta tags.

3. By getting positive customer reviews and positive ratings.

4. By building backlinks from other local websites.

5. By providing address and contact information in the correct format on a website or on Facebook, a website is visible to search engines and appears at the top of local search results, thereby attracting more customers to the business.

Why Local SEO is so important for you?

Local SEO is crucial for businesses because it helps them to improve their online visibility and reach local customers who are actively searching for products and services in their area. Here are a few key reasons why local SEO is so important:

Increased Online Visibility: Local SEO helps businesses to appear higher in search engine results pages (SERPs) for local keywords and phrases, making it easier for potential customers to find them.

Targeted Traffic: By optimizing for local keywords and phrases, businesses can attract more targeted traffic from local customers who are more likely to convert into paying customers. Targeted traffic refers to the visitors who are specifically interested in your business offerings and are likely to convert into customers. In the context of local SEO, targeted traffic refers to the visitors who are searching for products or services offered by businesses in a specific geographic location. By optimizing your website and local listings for relevant keywords and phrases, you can attract visitors who are actually looking for what you have to offer. This type of traffic is more valuable compared to general traffic as it is more likely to result in conversions and help your business achieve its online marketing goals.

The key to attracting targeted traffic through local SEO is to understand the needs and interests of your target audience and to optimize your website and local listings to meet those needs. This includes using relevant keywords, providing accurate and consistent information across your local listings, and actively managing your online reputation to ensure that your business appears trustworthy and credible to potential customers. By following these best practices, you can effectively attract targeted traffic to your website and improve your chances of success with local SEO.

Competition: With more and more businesses competing for the same customers, local SEO provides a way for businesses to differentiate themselves from their competitors and stand out in the local market.

Cost-Effective Marketing: Local SEO is often more cost effective than traditional marketing methods, such as print ads or direct mail campaigns, as it allows businesses to reach a large audience with a smaller budget.

Building Credibility: By appearing in local search results, businesses can build credibility and trust with potential customers, making it more likely that they will choose your business over competitors.

Local SEO is important because it helps businesses reach potential customers in their specific geographic area. Most buyers search for products and services online. If your business has a strong communication medium such as a Facebook page, WhatsApp group, Facebook group, website, etc., and has a complete name, address, mobile number, type of establishment, opening and closing hours, etc. Rankings can greatly benefit you by bringing more traffic to your website and increasing your actual customers.

Additionally, Local SEO helps build a business's credibility and reputation by providing accurate information about your services and location, including positive customer reviews and ratings. This can lead to increased trust and confidence among potential customers and ultimately leads to increased business expansion, credibility, and sales. Local SEO can help businesses gain a competitive edge, reach a larger customer base, and increase their customer base and friendships, which is why investing time and money in Local SEO for your business is so important.

In summary, local SEO is an essential component of any online marketing strategy for businesses that want to reach and engage local customers, increase their online visibility, and grow their business.

How does Local SEO increase your business, service, or product by 30-70%?

Local SEO can potentially help businesses grow by over 30% by improving online visibility and attracting more qualified customers. We will discuss some of the ways in which local SEO can help a business grow:

Increasing Website Traffic: By getting your website to rank higher in search results, a business website is more likely to get clicks and visits from its potential customers.

Online Visibility: A strong local SEO strategy can increase a business's visibility by getting your business to appear at the top of search engines, at the top of maps, and in directories, which helps your potential customers find your business and makes your business easier.

Customer Trust and Credibility: By providing accurate business information, positive customer reviews, and relevant content, a business can build trust and credibility with potential customers, making them more likely to choose your business over competitors.

It's important to note that local SEO results can vary depending on a number of factors, including the level of competition in the local market and the overall quality of the business's website and online presence. However, with a well-planned and effective local SEO strategy, it is possible for a business to see a significant increase in both online visibility and revenue.

Finally want to say things you must do to get your business to your real customers.

Include location information: Include your business address, phone number, and other relevant location information on your Facebook Page, Facebook Group, Google My Business, or Twitter to make it clear to customers that your business has a local presence and that you are trustworthy.

Including accurate and consistent location information is crucial for local SEO. Here are some ways to ensure that your location information is properly optimized for local search:

Google My Business: This is one of the most important tools for local businesses. Claiming your Google My Business listing and providing accurate information about your business, such as your address, phone number, business hours, and categories can help you appear in Google Maps and local search results.

NAP (Name, Address, Phone Number): Ensure that your NAP information is consistent across all of your online profiles, including your website, social media profiles, and directories.

Structured Data: Use structured data, such as schema.org markup, to help search engines understand the location information on your website. This can include information such as your address, phone number, and opening hours.

Local Keywords: Include keywords related to your location in your website content and meta tags, such as the name of your city or state, to help search engines understand the relevance of your website to local search. 

Local keywords are specific keywords and phrases that target a local audience and help search engines understand the relevance of your website to local search. These keywords typically include the name of your city, state, or region, as well as relevant local services, products, and industry terms.

Here are some examples of local keywords that can be used for local SEO:

1. City or Region: For example, "restaurants in New York City" or "dentists in Los Angeles."

2. Local Services: For example, "hair salon in Miami," "plumber in Seattle," or "auto repair in Austin."

3. Industry terms: For example, "best pizza in Brooklyn," "best sushi in San Francisco," or "best coffee shops in Portland."

4. Local events: For example, "St. Patrick's Day Parade in Dublin" or "Fourth of July fireworks in New York City."

By including these local keywords in your website content, meta tags, and social media posts, you can help search engines understand the relevance of your content to local search and improve your visibility in local search results. Additionally, by targeting these keywords, you can reach a local audience that is more likely to be interested in your products or services.

Local Directories: List your business in local directories such as Yelp, Bing Places, and Apple Maps to increase your visibility in local search results.

Reviews: Encourage customers to leave reviews for your business on sites such as Google, Yelp, and Facebook, as positive reviews can help to improve your local search visibility and reputation.

By implementing these strategies, you can help search engines understand your location information and improve your visibility in local search results, helping you to reach more local customers and grow your business.

Create accurate Google Maps: Provide a link to the exact address on Google Maps to make it easier for potential customers to find the actual location of your business.

Creating an accurate Google Maps listing is an important part of local SEO. Here are the steps to create an accurate Google Maps listing:

1. Claim your Google My Business listing: If you haven't already, you'll need to claim your Google My Business listing. This will allow you to manage your business information on Google Maps and Google search.

2. Provide accurate information: Make sure to provide accurate information about your business, including your business name, address, phone number, and website. You should also add photos of your business, including your exterior and interior, as well as photos of your products or services.

3. Choose the right categories: When setting up your Google My Business listing, make sure to select the categories that best describe your business. This will help search engines understand what your business does and show it to relevant searches.

4. Verify your listing: Google will need to verify your listing to make sure that you are the owner or an authorized representative of the business. You can do this by mail, phone, or email.

5. Optimize your listing: Make sure to fill out all of the information on your Google My Business listing, including your business description, hours of operation, and services. You can also add posts to your listing to share updates and promotions with your customers.

6. Encourage reviews: Encourage your customers to leave reviews for your business on Google. Positive reviews can help improve your visibility in local search results and build trust with potential customers.

By following these steps, you can create an accurate Google Maps listing that will help improve your visibility in local search results and reach more local customers.

Stay Up-to-Date: Keep up to date with any new products or services added, business closures, offers added, or any positive information and customer queries.

Use social media: Using social media is important for local SEO because it allows businesses to reach and engage with their local audience, build their online presence, and increase their visibility in search results. Here are a few key reasons why social media is important for local SEO:

1. Building brand awareness: Social media is a great way for businesses to increase brand awareness and reach new audiences in their local community.

2. Encouraging engagement: By using social media, businesses can encourage their followers to engage with their content, such as by commenting, liking, or sharing posts, which can help to build a loyal following and increase their visibility in search results.

3. Improving local relevance: By including location information in social media profiles and posts, businesses can improve the relevance of their content to local searches and appear higher in search results for local keywords and phrases.

4. Encouraging user-generated content: Social media is a great way for businesses to encourage their followers to generate user-generated content, such as reviews and ratings, which can help to improve their visibility in search results.

5. Providing value: By providing valuable content and engaging with their audience, businesses can build their reputation and credibility in the local community, making it more likely that customers will choose their business over competitors.

Add a strong name, address, list of products or services, closing or opening hours, etc. to your business Facebook page, group, WhatsApp Business, or Instagram. By doing this, your business will create a strong local SEO bond and customers will show more trust, dependence, and loyalty in you. The result of which you can see very soon inshallah. If you have any questions, please comment. I will answer every question inshallah.

Thank you and thank you for your valuable time.

Social media is a powerful tool for local SEO that can help businesses to reach and engage with their local audience, improve their online presence, and increase their visibility in search results. By using social media effectively, businesses can grow their brand, attract new customers, and build a loyal following in their local community.

In conclusion, local SEO is a crucial aspect of digital marketing for businesses with a physical location or serving a specific geographic area. It helps to improve the visibility and reach of these businesses online and drive targeted traffic to their websites. By optimizing website content, building citations, and managing online reputation, businesses can effectively improve their local search rankings and reach their target audience more effectively. With the increasing use of mobile devices for local search queries, it has become even more important for businesses to focus on local SEO strategies. By investing in local SEO, businesses can stay ahead of the competition and establish a strong online presence in their local community.